From my experience of modding and offers I've had on zQ/USA With gold trims the price is very volatile and it ranges quite a bit.
Overall - it is a you can get as much as a buyer is willing to pay for it.
But there are some guidelines to follow...
*Guilds that have been sold over and over ("slut" guilds) have a much lower value. Examples: eF, most LaG's, most rawr's etc etc.
*Guilds that have never been sold do generally go for a higher price.
*Guilds that have never been sold before and have a good name go for a higher price than the one above.
*Guilds that have never been sold before, have a good name, and have a nice history go for a higher price than any above. (EvIL, WM, iQ, EW)
And then you always have your outliers that are willing to look past the resold history of a guild and will pay more than others would pay for it.
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